In today’s connected world, the line between our professional and personal lives is increasingly blurred—especially online. If you’re a registered health practitioner, it’s essential to understand that what you post on social media—even from personal accounts—can fall under regulatory scrutiny.
🩺 A Real-World Example
A recent case highlighted by AHPRA involved a nurse who posted criticism about COVID-19 policies from a personal social media profile. The nurse believed the post was private and unrelated to her professional life. However, it attracted public attention and a formal complaint.
The result?
AHPRA issued a caution, ruling that the post breached expected standards of professional conduct.
📌 The Takeaway
Even if you’re off the clock, the expectations of professional behaviour remain in force online. According to AHPRA, a personal post can still reflect on your role as a clinician if:
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It contradicts public health advice
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Erodes trust in the profession
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Appears disrespectful or misleading
In short, you’re never truly anonymous when your digital identity can be linked to your clinical role.
📱 AHPRA’s Social Media Guidelines (in brief)
AHPRA and the National Boards have clear expectations when it comes to digital communication. Practitioners must:
✔ Communicate respectfully
✔ Avoid false or misleading information
✔ Not use testimonials or fear-based advertising
✔ Maintain professional behaviour at all times
Even personal pages are not exempt from these expectations.
💬 What You Can Do
It’s still perfectly acceptable to share opinions online—but healthcare professionals should approach public posts with caution. A good rule of thumb:
Would I be comfortable with a patient or regulator reading this?
If not, reconsider before hitting “post.”
💡 Need Help Managing Your Online Presence?
Many health professionals underestimate the power of a well-structured digital identity. At Synexa Web Design, we help clinicians take control of their online presence—from professional websites to curated blog content—while keeping regulatory compliance front of mind.
Want to project professionalism and protect your brand?
Explore Synexa Web Design’s services or reach out today.
🧾 References
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Healthed. “AHPRA Has Eyes on All Your Posts – Not Just Professional Ones”
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AHPRA Social Media Guidelines: View official site
